“Breakthrough, the global human rights organization behind America 2049, has been integrating social justice with pop culture since their inception, when they created a hit Indian music single about domestic violence. Since then, they’ve made the Ring the Bell (calling on men and boys to stop violence against women) and ICED (the first 3D social justice-based video game). “Our philosophy is that we want to bring human rights issues to where people are at,” says founder and president Mallika Dett. And Facebook, for better or for worse, is where 500 million active users are at right now.”

via Brave New Virtual World: The Women Behind America 2049 | Bitch Media.