When I started working on my NeoVaudeville project I figured there was a good chance the movement would be over before I got to share what I had discovered with audiences. If this report from Edinburgh Fringe Fest is any indication, this first decade may just be the start of more.

We’re certainly still continuing to see the shift toward mainstream. Even the new teen drama Pretty Little Liars just offered a carnival theme for its homecoming festivities.

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Edinburgh: the inexorable rise of variety and cabaret | Culture | guardian.co.uk
What interests me is why? And why now? The variety phenomenon is particularly intriguing. The clue might lie partly in the word, as McGregor points out. "It’s partly the eclectic nature of it – people’s attention spans are so short. With variety you get a bit of stand-up, a bit of dance and burlesque, a bit of acrobatics. People like to be constantly entertained." It’s low risk too: you might not like everything on the menu, but there will probably be something – and you won’t have spent good money on an hour and a half of a dud.

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